Founded in Sweden in 2023, Allay Racing is the result of two brothers' lifelong obsession with understanding how things work, breaking them apart, and rebuilding them better. What began as a shared childhood curiosity evolved into a philosophy that shaped our careers—and now drives our journey into motorsport.

Our vision is to combine young, hungry talent with experienced experts to build a team that moves fast, learns fast, and never stops improving. We come from outside the traditional motorsport mold, and that's exactly why we believe we can bring something new—fresh perspectives, unconventional thinking, and a relentless drive to evolve.

Allay Racing is inspired by the spirit that has defined Le Mans for more than a century: innovation, endurance, and the pursuit of progress. Whether in car setup, team operations, or fan engagement, we are constantly looking for better ways to do things. Because racing, to us, isn't just about speed—it's about pushing boundaries, rethinking what's possible, and building for the future of mobility.

This is Allay Racing. Built with passion. Driven by innovation.